How Video Improves Website Conversions

We live in a world full of robots and AI — so why are things like networking events, in-person meetups, coffee shops, and mastermind groups making a comeback?

Because people still crave human connection.

Video = Real Human Connection

Adding real people through simple video intros and experiences on your website humanizes your practice, your college, your brokerage, or your firm in a very real way.

Let’s look at how adding video improves website conversions.

Your Website Still Matters Most

It’s true: the company website remains the most trustworthy place for customers to get information — more than Instagram or LinkedIn.

Visitors still go to websites — and more importantly, they trust them.

So, what you put on that website? It matters. A lot.

Traffic ≠ Conversions

I’ve spent over a decade in marketing and advertising.

Over and over again, I’ve seen companies:

• Celebrate traffic increases
• High-five over impressions
• Go out for happy hour because page views spiked

🚨 But they’re missing something huge:

You're so close, yet so far away — you still need to take the visitor across the finish line of the customer journey.

How Video Helps

🔹 1. Retention

According to Salesforce:

• Paragraph text: 15% retention rate
• Video: 93% retention rate

✅ Want people to get your message?
📹 Deliver it in front of a camera.

90% of customers say video helped them make a buying decision.

No one wants the Hollywood version of you.
They just want to meet you — the real people behind the brand.

🔹 2. Better Calls to Action

“Learn More” buttons?
Let’s be honest — they’re boring.

Instead:

• Embed CTAs directly in the video
• Use tools like Revel Forms to add:
  • Multiple choice questions
  • Contact forms
  • Calendar bookings
  • Action buttons

This increases conversion rates, especially when the user has already “met” your team.

🔹 3. Solve the Dual Audience Problem

Interactive video helps you:

• Route viewers based on their interests
• Show the right message to the right person

📍 Example:
On a surgical center’s site, a patient can:

• Meet the front desk assistant
• Then be sent straight to the correct doctor (who may perform their surgery)

🏡 Real estate is similar:

• First-time homebuyers vs. commercial investors? Totally different journeys.

Let video help you personalize for both.

🔹 4. Establish Trust & Credibility

Anyone can create a website in 2 minutes.

But introducing yourself and showing that your team is made up of real, local, community members?
That’s a competitive advantage now.

Lean into that.

Need Help?

Got existing video and want to:

• Add dynamic CTAs?
• Embed calendar links?
• Make it interactive?

Send us a message — we’re here to help.

Looking forward to connecting with you!