Interactive Video Marketing: Making it Work For You
In a world full of short and long-form digital content, capturing an audience and keeping them engaged is harder than ever. Traditional video is static and doesn’t create a strong personal connection with the viewer. That’s where interactive video stands out.
Interactive video turns viewers into participants. It personalizes the entire user journey and makes the experience more than just entertaining, it makes it meaningful. Platforms like RevelForms are leading the way with powerful tools that help gather leads, boost engagement, and create a user experience that feels personal.
How does RevelForms work, and what steps can new users take to maximize its impact?
Why Interactive Video Works
Consumers want, and more importantly, expect experiences that are tailored to their individual needs. People want to feel like every part of the customer journey is speaking directly to them. Generic ads, emails, videos, and recommended content no longer cut it. A message meant for everyone usually ends up connecting with no one.
Interactive video is a great solution to this problem. By adding things like clickable choices, custom paths, or questions directly into the video, your brand can connect with viewers in a more personal and engaging way. This makes it much more likely they’ll take action and stick around longer. RevelForms makes it easy to add these options and drive real results.
Interactive Video Drives Higher Conversion Metrics
Traditional video content is modeled on the concept of pressing play and watching, often leading to more questions than answers. While some videos may be entertaining, and visually appealing, they don't provide the viewer an opportunity to engage.
Interactive video flips the script.
By adding clickable elements to video, viewers feel more in control of their experience. This sense of control builds trust with your brand and turns a one-way message into a two-way conversation, leading to much higher engagement. According to Firework, a video commerce company, 85% of viewers are more likely to make a purchase after watching an interactive video, compared to just 51% for traditional videos. They also saw a 25% boost in engagement, with more people taking actions like making a purchase, signing up for a newsletter, and more.
Getting People Off Social Media and onto Your Website
Interactive video features only work on your website. One of the challenges of using this model is driving traffic from social media to your website, to get people to view and interact with your video form.
Here are some ways to achieve this
- Create a Teaser
Create a short, attention-grabbing version of your full interactive video that clearly shows the value right away. Share this teaser on social media and let viewers know that the full experience packed with helpful info and interactive features is available on your website. Make sure your post delivers real value and gives people a strong reason to click the link and explore more. Be sure to add a call to action such as “Watch the full interactive video on our website.”
- Create Digital Ads
Using paid ad platforms like Meta Ads Manager, is a powerful way to drive traffic to your website through large social platforms like Instagram and Facebook. Try setting up traffic or conversion campaigns that are tailored to the right audience for your service. Not sure how to target effectively? The Pintler Group blog has tons of helpful digital marketing how-to’s that can guide you in building smarter campaigns and generating more qualified leads. Qualifying Leads: How to Gather Leads that Convert Meta Ads Manager offers powerful targeting options that let you reach the right people. You can target based on location, interests, occupation, and more. For example, if you’re a local gym looking to grow memberships, you can target people aged 22–45 who live within 10 miles of your gym and have interests like fitness, health, or working out. This helps make sure your ads are seen by the people most likely to take action.
- Monitor your ads on Facebook Ad Manager
After setting up your ad campaign in Meta Ads Manager, it’s important to track how well your ads are performing. Keep an eye on key metrics like link clicks, cost per click (CPC), on-site engagement (how long users stay on your site), and your conversion rate.
These numbers help you understand whether your ad is reaching the right audience and driving real results. If the numbers are low or trending in the wrong direction, it might be time to adjust your ad copy, creative, or targeting. Regularly checking these metrics ensures your budget is being used effectively and helps you make smarter decisions moving forward.
Final Thoughts: Turning Views into Action
RevelForms interactive video isn’t just a new way to share content, it’s a smarter way to connect with your audience. It helps turn passive viewers into active participants, collect high-quality leads, and create a personalized experience that speaks directly to each user. It’s also far more engaging than traditional static video.
When you combine interactive video with tools like social teasers and digital ads, you can drive more traffic to your website and keep people there longer. The result? More clicks, higher conversions, and stronger connections with your audience. If you want a video experience that truly works for your brand, there’s nothing like RevelForms to make it happen. Be sure to check out our video guides for some extra help.