4 Easy Tactics to Improve Website Conversions with Video

94% of first impressions of your business come from your web design.
If you've read Malcolm Gladwell’s Blink, you know: first impressions matter.

Your website directly represents your brand.
That doesn’t mean you need to spend $50,000 on a redesign — but you do need to:

• Know which pages get the most traffic
• Make those pages count with impactful video

When we produce video for clients, we focus on three elements to make that first impression count:

1. Use a Custom Video Player

YouTube is fine — but comes with baggage:

• Red video player skin
• Distracting play button
• Irrelevant ads

✅ Use a branded, custom player that feels integrated with your design.

2. Branded Thumbnails

You invested in producing the video (or hired us to do it). Don’t skip the final step:

• Create a branded thumbnail that matches your site
• Use it to drive curiosity and clicks

3. Place Video Above the Fold

Heat maps and scroll maps are clear:
Users don’t make it to the bottom of the page.

Put your video:

• In the hero section
• On your most-visited pages

🧠 75% of website credibility is based on design.
In 2020, mobile-friendliness was table stakes.
In 2025? It’s visual storytelling — clean design and professional video.

4. Introduce Your Team Early

40% of people leave a site if they don’t meet the team early.

Don’t rely on long paragraphs to convey personality — they won’t get read.
Instead:

• Use simple videos to introduce your team
• Add them above the fold on your homepage
• Use Revel Forms to let viewers book time directly with the person they just met

This increases connection and boosts appointments, demos, and tours.

Bonus: Testimonial Videos = 62% More Revenue

According to BigCommerce:

• 92% of people read online reviews/testimonials
• A simple 20-second testimonial video can lift conversions by 62%

That stat alone should make you want to hit record.

We make it easy — remotely or on-site.
Just send us the contact info of happy patients or clients, and we’ll take care of the rest.

Let’s Talk

Questions about how to add high-converting video to your website?

👉 Reach out to get started.

🎥 If you're watching this on YouTube:
Click the link in the description to see our interactive end screen — only available through our custom video player.

Thanks for watching!