Proven Ways to Use Your Interactive Video in Email Marketing

Intro

Hi, Kyle here with Revel Forms — the video lead gen software for business.
Today we’re helping existing customers get more traction from their Revel Form videos.
But if you’re not a customer yet, stick around — there’s value here for you too.

Why Video?

Let’s start with a few powerful stats from 2024:

1. 82% of all internet traffic is video streaming
   → That means most time spent online is watching video.
2. 95% viewer retention rate for video
   → Compared to just 10% for text.
3. 20% conversion rate on Revel Form videos
   → When used with paid ads, 1 in 5 people who start a video complete the form.

Combine this with email marketing — a channel you own — and you have a powerful pairing.

4 Ways to Use Your Revel Form Video in Email Marketing

1. Use a Custom Thumbnail

• Add a play-button thumbnail image to your email body
• Make sure it has:
  • A strong title
  • A clear indication it’s a video
• This isn’t clickbait — it’s opt-in engagement

✅ Example:
We used this strategy with the Department of Natural Resources and Conservation to great success.

2. Write Subject Lines That Drive Clicks

Use the phrase:

“Our Interactive Video” in the subject line.

Tired: Newsletter Vol. 327
Wired: Meet the Doctors in Our New Interactive Video
Even better: Choose Your Own Adventure Tour the Campus

These variations increase open and click-through rates.

3. Show the Experts Visually

• Take screenshots of the host and expert segments from your video
• Create a simple graphic that shows the video “branches”

This helps:

• Explain the interactive concept
• Encourage clicks by previewing what’s inside

📈 A clear visual often boosts click-through rates significantly.

4. Collect Emails Through the Video

Two options here:

Option A: Replace Your Web Form

• Add a Revel Form video to your email sign-up page
• Use video to introduce your company and explain why they should submit their email
• Then display a form inside the video itself

Option B: Enhance Your Current Form

• After someone signs up via your existing web form, send a follow-up email
• That email includes a Revel Form video where they:
  • Meet real estate experts
  • Choose between commercial, residential, multifamily, or land

This adds real value right after signup.

Bonus: One Video for a Ranging Audience

If you’re juggling tags, segments, and multiple workflows in your CRM:

Send one dynamic video that personalizes itself based on viewer interaction.

With Revel Forms, one video:

• Adapts to each viewer’s needs
• Lets you skip the hassle of creating separate videos for every audience

This is perfect for legacy automations:

• Just replace the outdated video or link
• Instantly give that automation a fresh new feel

Wrap-Up

That’s it for now!

If you need help with:

• Email integration
• Video thumbnails
• CTA strategy
• Or creating your first Revel Form…

👉 Reach out to our marketing, video, or software team.
We’re happy to help — and look forward to working with you soon.